Celebrated violinist Yehudi Menuhin founded his school in 1963 to provide musically gifted children from around the world, to develop their talents to the highest levels within an academic environment.

Brief
Existing brand guideline restrictions dictated limited creative visual possibilities. I was approached by the school’s marketing and development team to suggest and develop energetic, vibrant visual solutions to develop the brand appropriately.

Solution
A versatile visual branding system using strong blocks of colour and layered imagery was developed to echo multiple musical developments and achievements.

I introduced a relaxed style of student photography that better represented the the school’s philosophy and student engagement.

This initial project developed into a working relationship for over 4 years and included many other projects: annual reports, branding for the Yehudi Menuhin Centenary, advertising, concert programmes and newsletters. 

Working with Georgina is always a breath of fresh air. As a designer she has a wonderful sense of empathy with the subject that she is embracing, which in our case is The Menuhin Hall and the pupils of The Yehudi Menuhin School. She has great attention to detail and is communicative, gentle and responsive to alterations, however tiny! She is also reliable and meets deadlines.
Ambrosine Desoutter
Manager – The Menuhin Hall

Creative Bubble is an independent learning and development training consultancy for businesses including: BT, Morrisons, Camelot, Microsoft and Kohler

Brief
To progress and develop the current brand to reflect the its unique offering and training programmes.

Solution
A new bespoke 1960’s style logo and colour palette was developed. It was important for Cathy Hoy (MD), that her company should stand out from other L&D consultancies and dare to be different. The roll-out included marketing materials, resource documents and white papers. Other projects included creating interactive learning materials for workshops, one of which involved designing a giant board game for Morrisons complete with shopping trolleys as counters.

I've been working with Georgina for over 3 years now, and I'm always really impressed with everything she creates. She has helped brand my training consultancy perfectly in the last year as well as helping us create amazing pieces of work for our own clients.
Cathy Hoy
Managing Director

The Packhouse is an independent interior and lifestyle store housed in a 400 year-old hop kiln located within the Surrey Hills, selling diverse handpicked vintage fashions, antiques, home ware and interior items.

Brief
TPromote Christmas shopping and engage with existing and potential customers through marketing materials including: posters, flyers, digital and print advertising. 

Solution
I created a photo montage showcasing their products, contained within the logo icon, illustrating the idea of a treasure trove within the Packhouse. This creative was then applied to various marketing materials.

Established in 1930, Lanesborough Preparatory School is well known for its excellent academic, music, sport and pastoral care for boys

Brief
Evolve and modernise the visual identity for Lanesborough to communicate the school’s heritage and academic tradition, while also conveying its progressive philosophy.

Solution
Retaining the school’s corporate colour (navy) provided consistency and maintained the necessary sense of prestige and history. Introducing inspirational quotes, testimonials and commissioning a series of aspirational images, I was able to create a ‘contemporary conservatism’ result.

Brief
I work with the Borough on a regular basis to deliver centrally commissioned literature from their many internal clients. As a result, the briefs are incredibly diverse and range from communicating sensitive adult issues to promoting workshops and activities for children.

Solution
Given the social and financial responsibility inherent in working with a local authority, I tackle every brief with great diligence. So each project begins with careful researchto ensure that the creative concept, and look and feel, is appropriate to the audience: a point that’s key to the success of each different campaign.

Georgina has been and continues to be a pleasure to work with. Her designs are modern, fresh and always perfectly targeted.
James Foyle, Marketing Officer
London Borough of Richmond upon Thames

The Post 16 Partnership is an umbrella organisation for all eight secondary schools and both colleges in Richmond, Surrey. Richmond’s schools are amongst the highest performing in the country and this unique enterprise is directly promoting them locally and to the wider world.

Brief
Create an identity, and design a prospectus, that would appeal to both students and parents alike.

Solution
Bold, expressive letterforms were combined to convey a sense of youthful exuberance, representing the diversity of both the students and the courses on offer. The prospectus unfolds from a compact A6 booklet into an A3 poster detailing course information. Diverse student portrait photography was specially commissioned to specifically encapsulate the character of the students and the Richmond area.
       
 

The Network is a gateway to news and information that enables ‘LEPs’ to draw together on areas of shared importance, engage with Government and stakeholders, and promote best practice across the Network.

Brief
Initially, the LEP Network’s brief was to create branding for their annual conference programme. They required a communication piece that would fully engage with their attendees (typically captains of industry, MPs and other influencers).

Solution
I drew on existing brand elements and delivered a visually engaging solution within tight cost constraints. Effectiveness was measured on people’s positive reactions, and due to its success, I continually work on other projects including white papers, government reports and conference marketing materials.

The Spoken Word Archive is a lottery funded project, enabling Apples and Snakes – England’s leading organisation dedicated to performance poetry and spoken word – to catalogue over 35 years worth of valuable spoken word and related communications materials.

Brief
Create a new brand identity to reflect: ‘A LIVING ARCHIVE OF UK SPOKEN WORD. A VIBRANT, DIVERSE and growing ART FORM’.  

Solution
Maintaining a square format, the logo has a link to the Apples and Snakes logo. Incorporated into the square are simple graphics for play, pause and rewind – integral messaging for the audio world. The logo has 3 colour options for visual flexibility to work perfectly with the montage style ephemera graphics. 

In her work on Spoken Word Archive, Georgina Wormald pulled together a lot of disparate strands and created one strong brand identity. We have been delighted with her logo, her colour palette and her webpage layouts - all of which have contributed enormously to the success of the project.
Russell Thompson
Curator – Spoken Word Archive

A global movement, Amnesty International is the world’s largest human rights organisation protecting people from denied justice, freedom and dignity.

Brief
Develop and strengthen visual branding for Membership and Public Awareness literature.

Solution
Building on recognisable elements from the existing Amnesty identity, strong typography and emotive imagery created a cohesive, but differentiated suite of leaflets, brochures and posters. This resulted in increased membership and public awareness of Amnesty’s essential work.

The charity raises funds to support South Central Ambulance Service NHS Foundation Trust. All the money raised is used to fund services, projects and equipment that is not supplied by Government NHS funding.

Brief
To strengthen the SCAC brand and improve visibility within the local community to aid fundraising opportunities.

Solution
A new logo, graphics, typography, imagery treatment and a relative colour palette gives greater clarity to the charity’s key messages and core operations.

Project Adorno are purveyors of ‘beat poetry and understated, quirky pop songs.’ This distinctive double act use voice, electronic sounds, a few props and the occasional acoustic guitar to express their own unique take on subjects ranging from the smell of second-hand books to poems about old computer games.

The duo has performed at venues around the country including the Cheltenham Literature Festival, Buxton Fringe and Edinburgh Festival Fringe.

The duo has performed at venues around the country including shows at the Cheltenham Literature Festival, Buxton Fringe and Edinburgh Festival Fringe.
 
Brief
Even some of the most ‘fringe’ of fringe acts employ increasingly sophisticated marketing to get bums on seats. Project Adorno needed to promote their appearances with a visual identity that offered standout. A level of reassuring professionalism was also required to give bookers (and ticket buyers) peace of mind.

Solution
English eccentricity through original photographic imagery, which showed some of the props used in the show. This was contrasted with ultra-modern typography and colourways, creating an unmistakable look and feel that clearly set Project Adorno apart.

Georgina’s work is sleek, slick and original. She has really helped us to develop a strong brand for our work and has come up with some striking publicity campaigns which have played a significant role in promoting our shows and recordings.
Praveen Manghani
Project Adorno
       

A pioneer of dance education, the ENBS equips the world’s finest young dancers for a lifetime of achievement as professional dancers with major international companies.

Brief
Create a concept and design a brochure to promote ballet training for 16-19 year olds.

Solution
Through the use of stunning, tightly cropped photography, inspiring copy and contemporary typography, the brochure is as aspirational as it is informative. A lightness of touch makes it easy for people to engage with the message. Opening endorsements from the Director and Chairman give added substance and provide extra reassurance for prospective students.

Copyright: Sugarfree Design

Serving the counties of Berkshire, Buckinghamshire, Oxfordshire and Hampshire, the South Central Ambulance Service NHS Foundation Trust is one of ten NHS Ambulance Trusts in England.

Brief
Adhering to NHS guidelines, refresh the Foundation Times magazine – an online publication developed for all SCAS staff.

Solution
Visually stimulating layouts, clear navigation and dynamic use of imagery and info graphics resulted in effective engagement with its audience.